01Care
Aurelle
AurellePictra · Hair, curated
Every hair brand.
One address.
Care, colour, extensions and tools from the labels worth your shelf, all under one roof.
Curated, never crowded
Only the good
ones make it.
We read the labels, test the formulas and drop what doesn't perform. What's left is what we sell.
Made for your texture
Find the one
your hair loves.
Straight to coily, fine to thick. Tell us your texture and we'll match you to the brands.
Pictra · Hair, curated · Ships worldwide
01 — The house of brands
Six labels. Zero filler.
Pictra brings the hair brands you already trust, and the ones you haven't met yet, under one roof. Every label vetted. Every formula read. Every order packed like it matters.
Manifesto
Hair isn't a trend. It's identity. It deserves better than a hundred open tabs.
02 — Shop by texture
01 / 04
Type 1
Straight
Glass-smooth and weightless. Silk-press care, smoothing serums and heat shields that keep the shine.
Shop straight →Try: Aurelle · Sable & Co.Type 2
Wavy
Loose S-waves that want definition without the weight. Light creams, mousse and air-dry stylers.
Shop wavy →Try: Aurelle · Maison TressType 3
Curly
Bounce, spring and moisture that lasts past day three. Curl creams, gels and diffusing essentials.
Shop curly →Try: Kinfolk Coil Co. · Maison TressType 4
Coily
Tight coils that crave slip, water and patience. Butters, oils and protective-style essentials.
Shop coily →Try: Kinfolk Coil Co. · Velvet LaneAurelleCare
Kinfolk Coil Co.Care
Velvet LaneExtensions
Maison TressColour
Sable & Co.Tools
Regal WeaveExtensions
03 — How Pictra works
Step 01 / 04
Tell us your texture.
A two-minute quiz on curl pattern, porosity and what you want your hair to do.
Step 02 / 04
We match the brands.
We line your answers up against formulas we've tested, and hand you a short list, not a hundred tabs.
Step 03 / 04
Try before you commit.
Start with minis and samples. Keep what your hair loves, send back what it doesn't.
Step 04 / 04
Delivered, worldwide.
Packed carefully and shipped to your door, with tracking from the moment it leaves us.
0Vetted hair brands
0Products on the shelf
0Countries shipped to
0Matched on the first try
04 — The Pictra promise
Four promises. No small print.
What we hold ourselves to on every order, from the first quiz answer to the box on your doorstep.
Promise 01
Every formula, read.
We go through ingredient lists line by line and test on real textures, so the shelf only holds what performs.
Promise 02
Minis before full size.
Start small with samples and minis. Commit only once your hair says yes.
Promise 03
Keep what works.
Keep what your hair loves and send back what it doesn't. No awkward back-and-forth.
Promise 04
Real people, real answers.
Questions go to people who know hair, and you hear back within one day.
05 — Say hello
Find your hair's match.
Got it.
Talk soon.
Your shortlist lands in your inbox within a day.